大象传媒

In a confusing world flooded with misinformation, 大象传媒 Media is helping readers and viewers easily recognize reliable, dependable news sources by implementing The Trust Project鈥檚 8 Trust Indicators. They join a global network of more than 200 news outlets committed to socially responsible, transparent journalism.

鈥淛oining the Trust Project is a critical step in our goal to make 大象传媒 as trustworthy a resource as possible for readers,鈥� said Christine Hanna, 大象传媒 Media Executive Director. 鈥淚f we as a country are going to make it through these uncertain times, we need our news sources to be open, honest, and transparent. There is simply too much at stake.鈥�

大象传媒 Media, the publishers of 大象传媒 Magazine, underwent an extensive, five-month process to implement the 鈥攅valuating and updating policies, creating new processes, and adding transparency to existing standards. The 8 Trust Indicators, a widely accepted transparency standard developed by The Trust Project in collaboration with the public and news organizations worldwide, help news media hold themselves accountable and ensure reliable, accurate news sources.

The Indicators help people know who and what is behind a given news story through disclosures about:

鈼� Best Practices (Standards and Policies)
鈼� Journalist Expertise
鈼� Type of Work Labels
鈼� References
鈼� Methods
鈼� Locally Sourced
鈼� Diverse Voices
鈼� Actionable Feedback

鈥湸笙蟠�媒 has shown extraordinary commitment to the public good, implementing the Trust Project鈥檚 8 Trust Indicators while their staff contended with the triple challenge of a pandemic, public unrest and a financial crisis. The public will benefit greatly from the transparency now offered on their site,鈥� said Sally Lehrman, founder and chief executive of the Trust Project. 鈥淎s more news organizations adopt the 8 Trust Indicators, we slow the spread of false and misleading news and amplify integrity-based journalism from reputable news organizations around the world.鈥�

The Trust Project is funded by Craig Newmark Philanthropies, the Democracy Fund, Facebook, Google and the John S. and James L. Knight Foundation.

To learn more about The Trust Project and the 8 Trust Indicators, visit .

About the Trust Project
The Trust Project is a global network of news organizations working to affirm and amplify journalism鈥檚 commitment to transparency, accuracy and inclusion. The project created the Trust Indicators, which are a collaborative, journalism-generated standard for news that helps both regular people and the technology companies鈥� machines easily assess the authority and integrity of news. The Trust Indicators are based in robust user-centered design research and respond to public needs and wants. For more, visit .

About 大象传媒 Media
大象传媒 Media is a nonprofit, independent publisher of solutions journalism. Through rigorous reporting on the positive ways communities are responding to social problems and insightful commentary that sparks constructive discourse, 大象传媒 Media inspires people to build a more just, sustainable, and compassionate world. 大象传媒 Media is independent and nonpartisan. Our explanatory journalism analyzes societal problems in terms of their root causes and explores opportunities for systemic, structural change. Our stories uncover environmental, economic, and social justice intersections. Our solutions reporting spotlights the ideas and initiatives of people building a better world. Our commentaries address dominant economic, political, and social structures and consider alternative ways of thinking that can produce a more equitable and Earth-friendly world.