大象传媒

Which signs do people see?

Was Sheldon Whitehouse鈥檚 sign effective? The junior U.S. Senator from Rhode Island delivered his Time to Wake Up speech to his colleagues  It was a weekly oratory effort to make politicians move on climate, dutifully delivered on the Senate floor since 2012. This week, finally feeling that the government was beginning to act, . He also retired the charmingly huge and 1995-ish clip-art sign he displayed each time he made said speech.

Was Greta Thunberg鈥檚 sign effective? Her Friday School Strike for Climate signage, messily but disarmingly painted, helped her galvanize the world. I prefer Thunberg鈥檚 handmade placard to Whitehouse鈥檚 Capitol Kinko鈥檚 affair, but both get the job done for their respective audiences.

So what should my sign say?

I鈥檝e been thinking about this visual vernacular very much lately, given the distance at which we all communicate these days. Our faces are covered by our masks, so physical cues are nearly nil (If I鈥檝e passed you on the street and not said hi, sorry!!! I seem to need more facial real estate to determine identity!).

We cannot engage strangers at close range. We鈥檙e bundled, swaddled, removed from the frisson of everyday interaction, with precious few clues to understanding what the people in the spaces around us are feeling and thinking. Unless of course, they are sporting :

It鈥檚 similar to a Talk Climate button that I made for a work project. It鈥檚 loud and bold, and it鈥檚 been on my jacket for the past few months. It鈥檚 meant to invite people to chat, but 鈥� it hasn鈥檛 worked as well as I鈥檇 have liked. If anything, people seem to avert their eyes. It鈥檚 no different from when I had kale smoothie on my nose at work, and no one mentioned it. All day.

I think it鈥檚 because the shouting feels antagonistic. The message needs more surprise and delight. Every time there鈥檚 a climate protest, it鈥檚 the funniest and most clever signs that win the day. I think my next batch of pins will say 鈥�Ask me about rainbows (and climate).鈥�

The right visual cues, bright and playful and inviting, may be the key to climate communications magic. A few years ago we started decorating the tree in our front yard. We鈥檇 cut the piles of gratuitous vegetable delivery cardboard into big shapes and paint them in loud colors. I made one for the Raptors (. I know, couldn鈥檛 resist). And our 30 cardboard skulls have been hauled out for a few Halloweens now (much to the chagrin of our kids, who want all the gory plastic decorations they see on other houses. Not gonna happen!).

One day, a woman told  that she walked her granddaughter by each day to hear the toddler laugh at the creepy skulls dancing in the wind. It was all the cardboard affirmation we needed鈥攖his tiny little anecdote inspired my husband to make a batch of gorgeous hearts, which he put up a few days ago.

I like to sit in the window drinking tea and watching people smile when they spot a heart bouncing in the breeze as they walk by. 

Last year we . They weren鈥檛 climate messages, so much as the punny musings of two former headline writers. But with precious few outlets or ways to make our voices heard (especially through three-ply cotton), perhaps climate signs need to move beyond marches, and find some greater pride of place in the daily conversation. A little physical real estate to help others see that . 

Our tree signs worked because they were barking mad. Hopefully after chuckling at the silliness, people stopped to think about the fact that they were strolling , a truly wonderful and beneficial thing.

What could a large-scale visual intervention entail? Should it be a unified message, or a diffuse invitation to visualize climate concern on your place or person? I feel seen and green! If you lived on 馃寧, you鈥檇 be home by now. Nature is the opposite of doomscrolling. Dismantle dystopias! Here to stop the destruction of the planet so that future generations can live in a world that is not a desolate hellscape! Maybe that one鈥檚 a bit too wordy. But the possibilities are endless. And we鈥檝e got to do something with all that delivery cardboard.

What will your sign say?

THIS WEEK

Is your home or apartment or body a climate billboard? Could it be? Let me know.

LAST WEEK

So many great recommendations, thank you! Writes Scott:

You asked what folks are reading, & right now I’m in the middle of Hope in the Dark by Rebecca Solnit. It was originally written in response to W Bush and his time in D.C., but now has a new foreword & afterword. I love the way she illuminates so many events & how they have affected our world. The first people to propose abolition of slavery was a small group of folks in London. They were determined, acted on their convictions & built a movement that saw it come to fruition in something like 25 years, and later the movement came to America. Great stuff, I highly recommend it.

I keep getting incredible solarpunk missives, too. Writes John:

Sarah, I was inspired by your article describing indoor waterfalls to consult my 9 yr old granddaughter about an idea for a crossover relationship between Mindcraft and Lego.  She informs me that there is . I am almost 72.  My time is coming to a close but hers is just beginning.  I am going to get her some minecraft legos because she loves them both and I need a way to believe that the world is going to be safe for her. 

And Chris produces a whole . Check it out! 

PEOPLE DANCING

I've found TV news music choreography Tiktok and I'm never leaving.

— Blaine Stewart (@BlaineStewart)

The end

Thanks for much for reading. If you鈥檙e new here, I鈥檓 . I work on communicating the importance of good climate policy and carbon pricing by day, and this newsletter and my dance moves by night.

If you like MVP, you can support it by telling all your friends and frogs about it. Let me know when the newsletter is on the right track.  Or send me a note when it鈥檚 not! I鈥檓 always open to new ideas, and very much respect and value the fact that a few thousand people take the time to open this thing every week.

Make sure to drag this email into your primary folder so it doesn鈥檛 end up in landfill. Have a great weekend!

P.S. This is my newsletter for the week of Feb. 5, 2020, published in partnership with 大象传媒 Media. You can sign up to get Minimum Viable Planet newsletter emailed directly to you at .